"Has the video changed anything in the way you think about yourself and the choices you make? In terms of Adorno and Fiske’s theories has anything changed?"

This is really a complex situation and to reach an exact argument or a thesis is really hard. We wanna criticize a vague structure built between producers and the consumers by just relying on a few resources. Of course we are not able to have a deep insight into this topic , so then making an argument seems neverthless useful.

ı think the matter of triangle of media , consumers and producers is somewhat appearing in our lifes. We all are affected this construction consciously or not. Scholars who analyse this matter are not actually being able to create a satisying argument, we see huge differences between their words as in Adorno and Fiske example. Although both side has its own truths, ı see benefit in making a "middle way". People are all the source of money in the eyes of producers and this means they have to consider what people think and want, the example of Sprite is really fitting here. Producers can not regard the consumers as ships who are being navigated by a herdsman because what consumers will buy or watch or listen etc is what producers will put in their pocket. However, here is the trick ı think,, this may lead people to assume they are really powerful and unique factor in this relation. especially by the globalization and capitalization world, the "money" or , in better words, pursuit of money may overwhelm some people ,which ı mean actually the producers, to try anyway to get money from "innocent" people. They may pretend being concerned about the needs of consumer or benefit of consumers however ı dont think that is the case. As we learn from the video, producers may implement crazy ways like cool hunting to have a better understanding of people or as sprite did , they may make themselves very "humane" giving the message "we consider you". Of course these all are the tricks of producers to satisfy the power(!) of people and in this interval making as much profit as they can.

May be in the article ı could not express my ideas clearly, ı just wanna warn people about the power of media and followingly producers. They are like wolwes:)